Pro Photo Daily - Around the Net | Tech News: Canon's 470EX-AI, the World's First Flash with AI Bounce

By: David Schonauer
Publish Date: March 9, 2018, 6:38 a.m.
Source: DP Review

Canon has announced the new 470EX-AI, a flash with a “revolutionary” technology called Auto Intelligent (AI) Bounce that can figure out the optimal bounce angle for lighting your subject. After you set the flash to AI.B Full-Auto mode with the mode switch, you simply get in position to shoot your subject and press the AI.B button, notes PetaPixel. The unit will then fire two separate pre-flashes: one to measure the distance to your subject and one to figure out the distance to the ceiling. It then calculates the optimal bounce angle for your actual photo. DP Review has more.