Pro Photo Daily - Around the Net | Industry News: Lexar Is Acquired by Chinese Flash Storage Maker Longsys
By: David Schonauer
Publish Date: Sept. 11, 2017, 8:05 a.m.
Source: DP Review
A little over two months after parent company Micron announced that it would be discontinuing the Lexar band, Chinese flash memory giant Longsys has acquired the Lexar trademark and branding rights, reports DP Review. The new owner promises that "the solutions and support they have come to expect from Lexar branded products will continue to be available.” Longsys hopes to build the Lexar brand as emerging technologies such as virtual reality, 8K video, and camera drones spark new demand formemory cards and storage products, adds PetaPixel.